my name is Steve O’Rourke; a freelance creative director, creative strategist, and copywriter working with some of the world’s biggest brands.
i’m currently available for freelance enquiries.
based in Dublin, Ireland, i work with brands from all around the globe.
for highlights, keep scrolling. or, if you’d like a deeper dive, please click here.
Diageo
as the creative lead for Monks on Diageo in northern Europe, my role was two-fold. firstly, to ensure consistent quality across the thousands of assets produced every year; and secondly to spot creative gaps we could help Diageo fill.
in addition to hands on work on numerous case studies and video projects, i also worked as the creative lead on LinkedIn overseeing the day-to-day writing, design, and production of the brand’s multiple high-profile global annual reports as for seven regional markets.
TikTok
working with both the b2b and b2c teams within TikTok, i provided creative direction for— and was involved in the production of —100s of case studies and videos for the brand. this includes major collaborations between TikTok and the Oscars, Nike, and a number of other brands.
working across a variety of Google brands, from YouTube to Think with Google, i was heavily involved in content production, scripting, storyboarding, email campaigns, content marketing strategy and spent six months embedded as editor of Think with Google Nordics.
in addition to my work as a creative director, in 2023 i had the honour of ghostwriting my first book.
and a bang on the ear tells the true story of Phil Quinlan, a promising young athlete whose life was changed forever by a head injury. the book, published by O’Brien Press, debuted as a number two bestseller in the Irish non-fiction charts.
some praise for and a bang on the ear:
“And A Bang On The Ear is an exceptional book. Superbly written and constructed by Steve O’Rourke. It's the most originally put together autobiography I've seen in years. It's a tough but wonderful read.’
Michael Foley, The Sunday Times
“And A Bang On The Ear’s style is unnerving, its narrative veering wildly like a literary meeting of the films ‘Eternal Sunshine of the Spotless Mind’ and ‘Memento’.”
David Kelly, Chief Sports Analysis Writer, Irish Independent
“[And A Bang On The Ear] is an enthralling read… A sports book unlike any other I’ve read.”
as well as what you see here, there’s an awful lot of work i’ve been involved in that’s very difficult to represent. this includes content strategy, messaging frameworks, customer journeys, and pitch work. i’m still working out the best way to showcase that work, but i can definitely speak to it if you fancy a chat?