Rockshore
helping a traditional brand sing on social
sometimes big brands with big budgets can struggle with social media marketing. as a client once said to me, if you give a marketer the budget for a tv ad, more often than not they will make a tv ad.
over the course of our work with Diageo, the team and i developed a social-first playbook to turn the Rockshore’s summer campaign into a real-time brand experience; agile, always-on, and made to move with fans.
from page to stage
bringing the playbook to life
as part of their Summer 2024 campaign, Rockshore held a series of outdoor gigs featuring some of the best and brightest of Ireland's dance music scene.
we were tasked with taking the social playbook, and bringing their key visuals and messaging to life for these events. this creative would live on both social, and out of home, while our visual approach was also used by Rockshore for their partnership with other events, including Forbidden Fruit.
Team:
Creative Director: Steve O’Rourke
Associate Creative Director: James Stafford
Art Director: Karla Cerqueira
Copywriter: Steve O’Rourke
Social Lead: Gareth Elliot
Client Leads: Rotem Levanon, Trevor Cloak, Tadgh Redmond
Team:
Creative Director: Steve O’Rourke
Associate Creative Director: James Stafford
Art Director: Karla Cerqueira
Social Lead: Gareth Elliot
Client Leads: Rotem Levanon, Trevor Cloak, Tadgh Redmond
