Rockshore
putting social at the heart of everything

sometimes big brands with big budgets can struggle with social. as a client once said to me, you give a marketer the budget for a tv ad, they will make a tv ad.

over the course of our work with Diageo, the team and i developed a social-first playbook to turn the Rockshore’s summer campaign into a real-time brand experience; agile, always-on, and made to move with fans.

Forbidden Fruit

bringing the playbook to life

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