Rockshore
putting social at the heart of everything
sometimes big brands with big budgets can struggle with social. as a client once said to me, you give a marketer the budget for a tv ad, they will make a tv ad.
over the course of our work with Diageo, the team and i developed a social-first playbook to turn the Rockshore’s summer campaign into a real-time brand experience; agile, always-on, and made to move with fans.
Forbidden Fruit
bringing the playbook to life