Think with Google

crafting compelling b2b narratives

for over six months, i served as acting editor on Think With Google Northern Europe, on secondment from Monks.

during this time, i was tasked with all the roles you expect from an editor; monitoring traffic, taking editorial decisions, setting strategic goals, managing social profiles, and many more.

however, the part of role i enjoyed the most was returning to my journalism roots by sourcing, researching, interviewing, and writing compelling b2b success stories, with a view to encouraging more businesses to use an array of Google Ads products (click on the images below to read all the case studies).

the key to writing— and good relationships —is listening. sometimes the interviewee will say something that, because they are so close to their product or service, feels obvious and unimportant, but may prove to be a eureka moment for other marketers.

when it lands, and you have a happy client, a happy interviewee, and an engaged audience, you know you’ve captured exactly what you set out to do. and there’s no better feeling as a writer.