Teckro
making the complex, simple
brands can know their products so well that it can sometimes be difficult for them to communicate the actual benefits to the outside world.
for Teckro, the world’s first and only data-driven site solution, the team and i storyboarded, scripted, animated, and edited a number of sales videos, to help better explain their offering to the wider clinical research community.
because the target audience had a level of familiarity with site solutions— the process by which clinical trials are monitored —this did not need to be an education piece, but rather creative that conveyed the benefits of using Teckro’s proprietary technology.
the site performance know-it-alls
a playful approach to serious topic
even though the product was complex, our approach to the content was simple. Teckro is a confident brand, and we wanted to lean into that with a little bit of swagger while having a glint in our eye too.
with that in mind, we opted to use the negative idiom ‘know-it-all’ and put a positive spin on it. not only because Teckro is the industry leader when it comes to site solutions, but it was also a nod to the fact their customers’ studies will be best in class, because they collect the most information, after using the product.
visually, we also updated the brand look and feel from being built from white, to a darker background with warmer primary colours.
Team:
Creative Director: Steve O’Rourke
Associate Creative Director: James Stafford
Copywriter: Cormac Tierney
Designer: Clíona Horgan
Video Editor: Karla Cerqueira
Client Lead: Katie Dunne and Gen Woods